The Making of a Market Guru: Forbes Presents 25 Years of Ken Fisher

Ken Fisher has built an illustrious career, one detailed in this book's introduction. He is Founder, Co-Chief Investment Officer and Executive Chairman of Fisher Investments, an independent money management firm managing billions of dollars for individuals and institutions. His “Portfolio Strategy” column for Forbes ran from 1984 to 2017, making him the longest continually running columnist in the magazine’s history. Over those years, he witnessed it all: the stock market crash of 1987, the great bull markets of the 1980s and 1990s, the Tech bubble of 2000 and the global market meltdown of 2008.

With The Making of a Market Guru, Forbes Presents 25 Years of Ken Fisher, you'll gain an insightful look at Ken Fisher's prolific career and the high-profile market calls he made along the way. At times engaging and timely, at others revealing and informative, this book is a sweeping look at an eventful stretch of stock market history. You'll notice how much has changed, but you may be more surprised by how much hasn't. Along the way, you’ll discover investing wisdom that still holds true today and for years to come.

Preceding each year’s columns are a few pages of commentary that put them in historic context. These sections point out areas that remain salient, note where Ken’s perspective has shifted over the years and highlight key points that deserve extra attention.

Chapter by chapter, this book delivers practical investment advice from a leading market voice, while:

• Revisiting Ken Fisher's market analysis over the years and offering an industry insider's view of major and not-so-major market events
• Examining how Ken Fisher called three bear markets
• Revealing what many commonly think moves markets but doesn't, along with some surprising things that do move markets that few investors ever notice.
• And much more

The more things change, the more they stay the same, at least when it comes to investing. Seeing history through the eyes of a market guru can help sharpen your own approach. Take the time to read this unique, historic compilation, and you'll be taking your first steps toward becoming your own market guru.

About the Author: The Making of a Market Guru: Forbes Presents 25 Years of Ken Fisher

Aaron Anderson is the Senior Vice President of Research at Fisher Investments and joined the firm’s Investment Policy Committee in January 2011. He holds BS degrees in geophysics from the University of California, Santa Barbara and Applied Economics from the University of San Francisco. His first book, Own the World: How Smart Investors Create Global Portfolios, was published in 2009 by John Wiley & Sons.

Aaron is a regular guest on major financial TV networks, like CNBC, and is quoted in publications, like The Wall Street Journal and Reuters, for his thoughts on central bank moves, interest rate forecasts and other relevant capital markets indicators.

Aaron regularly meets with private and institutional clients globally. He is a regular speaker for Fisher Investments’ client seminars, where he provides insights on current market conditions, details any changes to portfolio positioning and answers client questions.