Ken Fisher is Executive Chairman and Co-Chief Investment Officer for Fisher Investments, an independent, fee-only investment adviser with $188 billion under management* he founded in 1979. Fisher Investments manages investment portfolios for individual and institutional investors all over the world.
Fisher Investments’ philosophy is based on Ken Fisher’s fundamental belief in capitalism and how free markets function. Fisher Investments believes supply and demand are the sole determinants of securities pricing and capital markets are relatively efficient discounters of widely-known information. Based on these beliefs, in order to add value, a manager must seek out information that is not widely known, or interpret widely-known information uniquely. Fisher Investments operates on these core principles.
In the early 1980s, Ken Fisher pioneered the use of the Price to Sales Ratio and detailed its relevance as a tool for financial investment analysis. Fisher Investments used this tool to help manage small capitalization portfolios for institutional investors. In the early 1990s, Fisher Investments’ research contributed to the recognition of distinct investment styles and cycles. These advancements became the foundation for a series of strategies for institutional clients. In the late 1990s, Fisher Investments began focusing on the emerging field of behavioral finance to understand how investors use financial tools and make investment decisions, which has led to practical applications in Fisher Investments' portfolio management process.
Fisher Investments maintains four principal business units, Fisher Investments Institutional Group, Fisher Investments Private Client Group, Fisher Investments 401(k) Solutions Group and Fisher Investments International Group, which serve a global client base of diverse investors. Fisher Investments UK and Grüner Fisher Investments are wholly-owned subsidiaries, offering services in the UK and Germany respectively. The clients of Fisher Investments and its affiliates include over 95,000 clients worldwide.*
* 06/30/21 manage over $188 billion in assets—over $144 billion for North American private investors, over $41 billion for institutional investors and over $17 billion for European private investors.