Ken Fisher founded Fisher Investments in 1979, which is now a $159 billion+ investment adviser and money management firm serving large institutions and high net worth individuals globally. By most standards, it is the world’s largest pure ‘40 Act Investment Adviser firm. He was CEO for 37 years and currently serves as Executive Chairman and Co-Chief Investment Officer.

Ken’s prestigious Forbes “Portfolio Strategy” column ran monthly for 32 1/2 years until 12/31/2016, making Ken the longest continuously running columnist in the magazine’s history.

He writes monthly, native language columns in major media organs spanning Western Europe and Asia, including Germany’s Focus Money; Denmark’s leading business newspaper, Børsen; the Netherland’s largest newspaper, De Telegraaf; Switzerland’s leading business paper, Handelszeitung; Spain’s largest business website and newspaper, elEconomista; Italy’s third largest newspaper and number one business paper, Il Sole 24 Ore; France’s L’Opinion; Belgium’s La Libre; Austria’s TrendCaixin—often referred to as the Bloomberg of China; the Hong Kong Economic Journal; Taiwan’s Business Weekly; and South Korea’s largest business paper, Chosun Ilbo.

Financial Columnist

Ken Fisher is a regular contributor to several publications, including Germany’s Focus Money, Denmark’s leading business newspaper, Børsen, the Netherland’s largest newspaper, De Telegraaf, Switzerland’s leading business paper, Handelszeitung, Spain’s largest business website and newspaper, elEconomista, Italy’s third largest newspaper and number one business paper, Il Sole 24 Ore, France’s L’Opinion, Belgium’s La Libre, Austria’s Trend, Caixin—often referred to as the Bloomberg of China, the Hong Kong Economic Journal, Taiwan’s Business Weekly, and South Korea’s largest business paper, Chosun Ilbo.

Fisher Investments Founder

Ken Fisher is the Executive Chairman and Co-Chief Investment Officer of Fisher Investments, an independent, fee-only investment adviser with $159 billion under management.* (*As of 12/31/20. Includes Fisher Investments and its subsidiaries.)

Best Selling Author

Ken Fisher has authored 11 on investing, including 4 New York Times bestsellers. He has also written numerous academic research papers.

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Research Innovator

Ken Fisher has pioneered several research studies and been published in many professional and scholarly journals.

Ken Fisher is best known as the founder, Executive Chairman and Co-Chief Investment Officer of Fisher Investments. He’s also the author of 11 books on investing, including 4 New York Times bestsellers. He popularized the Price-to-Sales ratio as a stock-analysis tool, pioneered the identification of the small cap value stock universe and has been involved with what we believe to be groundbreaking work in behavioral finance. His columns on markets, investing and personal finance continue to appear in many of the top publications in North America, Europe and Asia.

Ken’s current net worth, as calculated by Forbes, is $3.8 Billion ranking him #195 on their list of the 400 Wealthiest Americans in 2019.

Ken Fisher’s firm—Fisher Investments—has been named as a Top Registered Investment Adviser by Financial Times since 2014 and Top 10 Fee-only Advisor by InvestmentNews since 2016. Fisher Investments currently manages over $159 billion for private and institutional investors globally (as of 12/31/20).

More than 75,000 clients and 150 institutional clients globally (as of 12/31/20) trust Fisher Investments and its affiliates to help them reach their financial goals. For over 40 years, we’ve worked to earn our clients’ trust through tailored, goals-focused portfolio management and proactive client service. We encourage you to find out if we’re right for you by speaking with one of our representatives to discuss your unique situation.

Ken’s investing philosophy comes down to 8 main points:

  • Wall Street’s “Wisdom” Frequently Isn’t Very Wise
  • Supply and Demand Determine All Prices—Including Stocks and Bonds
  • Asset Allocation Is Critical, Yet Too Many Investors Err When Selecting Theirs
  • Market Cycles Can Be Forecast, Their Short-Term Wiggles Cannot
  • No Investment Is Permanently Superior
  • Global Diversification Is Preferable
  • To Beat Equity Indexes, You Must Look Beyond the News
  • We (and You) Might Be Wrong

For a detailed description of what these mean, read more about them at

Annuities are often sold with the promise of “guaranteed withdrawals” or “minimum returns,” but the reality is annuities are complex and don’t always provide the safety they may promise. High costs, withdrawal restrictions and other risks can offset promised benefits, and the brokers that sell them are often incentivized by high commissions. Ken believes some annuity types—for instance, Single Premium Immediate Annuities (SPIAs)—can be appropriate in some circumstances, but generally investors should be wary of these complex and problematic vehicles.

No and no. Ken has been an outspoken critic of annuities for many years. While some annuity types are appropriate in some circumstances, Ken generally believes annuities are widely misunderstood, often expensive and restrictive, and that investors who purchase them would typically be far better served by other investments. This is why Fisher Investments started an Annuity Evaluation program, which helps investors understand their annuities and determine the best course of action for their financial goals.