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The Little Book of Market Myths

by Ken Fisher

Read Ken Fisher’s bestseller in its entirety online.

About The Little Book of Market Myths

John Wiley & Sons, Inc. January, 2013 Hardcover: 206 pages ISBN: 978-1118445013 “By demolishing so many wealth-destroying myths, Ken Fisher has performed a priceless service for investors at a time when they need all the help they can get.”
—Steve Forbes, Chairman and Editor-in-Chief, Forbes Media
A huge amount of what most investors believe is actually wholly or partially untrue—utter market myth leading to, at times, costly errors. But investors don’t follow myths because they know they’re wrong. They follow myths because they seem like smart, common sense, “everyone knows” market wisdom. How can you tell the difference between myth and reality? By questioning. In The Little Book of Market Myths, Fisher Investments Founder and bestselling author Ken Fisher questions everything.


This excerpt from Little Book of Market Myths is distributed by permission of Wiley & Sons and is subject to copyright laws and other restrictions imposed by the provider of the information.

The books and articles mentioned on this site reflect opinions, viewpoints, analyses and other information of the author, which are subject to change at any time without notice. Excerpts are provided for illustrative and informational purposes only. Nothing in these books or articles constitutes investment advice, or any recommendation that any particular security, portfolio of securities, transactions or investment strategy is suitable for any specific person. Information contained in these books or articles should not be regarded as a description of advisory services provided by Fisher Investments. Investments in securities involve a risk of loss. Past performance is never a guarantee of future returns. Not all predictions were, nor future predictions may be, as accurate as those presented herein.