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Books by Ken Fisher

Ken Fisher is the Founder, Executive Chairman and Co-Chief Investment Officer of Fisher Investments. He has written 11 books, including 4 New York Times best-sellers. His books have also appeared on best-seller lists by The Wall Street Journal, Businessweek and USA Today. Writing on a wide range of financial and investment topics, Ken creates books that attack myths and offer strategy advice. As Steve Forbes, Editor-In-Chief of Forbes magazine explains, “It’s Ken’s unique perspective on the world that makes him such an asset.”

Cover of "The Little Book of Market Myths" by Ken Fisher

The Little Book of Market Myths

How to Profit by Avoiding the Investing Mistakes Everyone Else Makes

A huge amount of what most investors believe is actually wholly or partially untrue—utter market myth leading to, at times, costly errors. But investors don’t follow myths because they know they’re wrong. They follow myths because they seem like smart, common sense, “everyone knows” market wisdom. How can you tell the difference between myth and reality? By questioning.

In The Little Book of Market Myths, Fisher Investments Founder and bestselling author Ken Fisher questions everything.

Cover image of "Beat The Crowd" by Ken Fisher

Beat the Crowd

How You Can Out-Invest the Herd by Thinking Differently

Ken Fisher’s latest book is Beat the Crowd: How You Can Out-Invest the Herd by Thinking Differently. Using examples, lessons and current events, Ken guides readers on how to become contrarian investors. Beat the Crowd has appeared on The Wall Street Journal and USA Today best-seller lists.

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Cover of "Markets Never Forget" by Ken Fisher

Markets Never Forget (But People Do)

How Your Memory Is Costing You Money and Why This Time Isn’t Different

In the Wall Street Journal best-seller, Markets Never Forget (But People Do), Ken Fisher explains why relying on memory is a trap when it comes to investing. Ken helps you understand historical events, how and why those events did or did not affect markets, and how to learn from the past to respond correctly in the here-and-now.

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Cover of "The Only Three Questions That Count" by Ken Fisher

The Only Three Questions That Count

Investing by Knowing What Others Don’t

Ken Fisher’s The Only Three Questions That Count: Investing by Knowing What Others Don’t cuts to the chase by narrowing the number of basic investing questions down to three. Pointing out that our human brains often work against us, Ken Fisher explains how to reprogram your brain to make better investing decisions.

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Cover of "Debunkery" by Ken Fisher

Debunkery: Learn It, Do It and Profit From It

Learn It, Do It, and Profit From It—Seeing Through Wall Street’s Money-Killing Myths

Appearing on both The New York Times and Wall Street Journal best-sellers lists, Ken Fisher’s Debunkery: Learn It, Do It and Profit From It-Seeing Through Wall Street’s Money Killing Myths, outlines common investor mistakes and offers guidelines on how to avoid them. Not a market beating how-to, Debunkery is about making fewer mistakes and improving your odds by challenging long-held investment beliefs.

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Cover of "How To Smell A Rat" by Ken Fisher

How to Smell a Rat

The Five Signs of Financial Fraud

Another New York Times and Wall Street Journal best-seller, How to Smell a Rat: Five Signs of Financial Fraud shows you how to spot a scammer. It’s true that fraudsters are typically exposed during financial downturns, but most have been scamming for years. Ken Fisher seeks to teach investors to spot five signs of financial fraud, and protect themselves against similar frauds in the future.

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Cover of "The Ten Roads To Riches" by Ken Fisher

The Ten Roads to Riches

The Ways the Wealthy Got There (And How You Can Too!)

Ken Fisher’s New York Times best-selling book The Ten Roads to Riches: The Ways the Wealthy Got There (and How You Can, Too!) takes readers on a fast, funny and furious ride documenting the ten ways most wealthy people became rich. Ken covers everything from marrying well to scrimping and saving.

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Cover of "The Ten Roads To Riches" by Ken Fisher

The Ten Roads to Riches (Second Edition)

The Ways the Wealthy Got There (And How You Can Too!)

In the second edition of Ten Roads, Ken Fisher revisits one of his most personal studies on how the wealthy achieve their success. This refreshed and revised edition divulges new insights into Ken’s investing techniques and wealth-building tips through an expanded collection of real-life successes, failures, and flops.

Through memorable narratives and hard-won advice you can turn to for inspired decision making, this everyday resource help you know how to position yourself for success on the specific road you’re on with The Ten Roads to Riches (Second Edition.)

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Other Ken Fisher Titles

Ken Fisher’s other investment and strategy titles cover everything from retirement planning to a visual account of the market’s ups and downs. They are:

  • Plan Your Prosperity: The Only Retirement Guide You’ll Ever Need Starting Now
  • Super Stocks: The Book That’s Changing the Way Investors Think
  • 100 Minds That Made the Market
  • The Wall Street Waltz, 90 Visual Perspectives

Founder Ken Fisher’s “Portfolio Strategy” column for Forbes ran from 1984 to 2017, making him the longest continually running columnist in the magazine’s 90+ year history. His career as a Forbes columnist is commemorated in the The Making of a Market Guru, published by Wiley.